SDG Communication Masterclass

WHAT SDGS SHOULD BE PRIORITIES FOR YOUR BUSINESS?

HOW TO USE THE SDGS FOR AUTHENTIC COMMUNICATION

HOW THE SDGS CAN HELP YOU WIN TRUST WITH CONSUMERS AND EMPLOYEES

Our one-day SDG Masterclass helps you understand how the United Nations SDGs affect your business, how you can make a difference and how you can effectively communicate your work with transparency and authenticity.

The goals will create an estimated $11 trillion in value for the companies that get their priorities right and communicate their work effectively to investors, consumers and governments.

 

Workshop Agenda

Part 1 - Why Gen Z?

9am to 10.30am  

You’ll Learn How…

  • To understand what they want and how they communicate
  • To avoid social media mistakes of the past

Group exercise -  Gen Z social media audit & analysis

10.30am - 10.45am

Break

Part 2 - Understanding The Trust Generation

10.45am - 12.30pm

You’ll Learn How…

  • To build an authentic relationship with Gen Z
  • Being transparent wins the trust of Gen Z
  • Leadership strategies can drive change in your organisation
  • Inclusion and diversity are revolutionising business

Group exercise - develop a Gen Z sustainable communication strategy

12.15pm to 1pm

Lunch

Part 3  - Engage With Gen Z

1pm to 2pm

You’ll Learn How…

  • To connect with Gen Z
  • To tell your story and gain trust for your brand
  • To use the UN Global Goals to build trust for your brand

2pm to 2.15pm

Break

2.15pm to 4pm

Group Exercise - storytelling to win Gen Z trust

Feedback and wrap up