One Day Masterclass

Trust in Marketing™ One-Day Masterclass

UNPACKING GENERATION Z - WHO THEY ARE, WHAT THEY THINK, HOW THEY ACT.

UNDERSTANDING THE IMPORTANCE OF THE UN GLOBAL GOALS TO THEM & YOUR BRAND

Trust In Marketing™ One-Day Masterclass offers a taster of our ten part Executive Education online module course dedicated to helping business plan, create and execute authentic marketing and brand / corporate communication strategy.

Workshop Agenda

Part 1 - Why Gen Z?

9am to 10.30am  

You’ll Learn How…

  • To understand what they want and how they communicate
  • To avoid social media mistakes of the past

Group exercise -  Gen Z social media audit & analysis

10.30am - 10.45am

Break

Part 2 - Understanding The Trust Generation

10.45am - 12.30pm

You’ll Learn How…

  • To build an authentic relationship with Gen Z
  • Being transparent wins the trust of Gen Z
  • Leadership strategies can drive change in your organisation
  • Inclusion and diversity are revolutionising business

Group exercise - develop a Gen Z sustainable communication strategy

12.15pm to 1pm

Lunch

Part 3  - Engage With Gen Z

1pm to 2pm

You’ll Learn How…

  • To connect with Gen Z
  • To tell your story and gain trust for your brand
  • To use the UN Global Goals to build trust for your brand

2pm to 2.15pm

Break

2.15pm to 4pm

Group Exercise - storytelling to win Gen Z trust

Feedback and wrap up

Contact us to learn more about our courses, workshops and pricing